How do I track form submissions or lead-gen conversions (no purchase)?

Once the Trace snippet is in your site's <head>, form submissions are tracked automatically. Every time a visitor submits a form, we send a form_submit event and use it as a conversion for journeys and attribution. No extra code required.

We use the form’s id, name, or the path part of action as the form identifier. To exclude a specific form from auto-tracking, add the attribute data-trace-no-auto="true" to that form.

Optional: manual tracking

If you need a custom form ID or you handle submissions with JavaScript (e.g. AJAX) instead of a normal submit, you can fire the event yourself:

• trace.formSubmit("contact"): shorthand for a form_submit with form_id: "contact"
• trace.track("form_submit", { form_id: "newsletter" }): full control over the payload

For lead-gen or non-ecommerce sites, treat form_submit or sign_up as your conversion event and use the same name consistently so journeys and reports stay accurate.