Marketing budget allocation so you know what to do next, and if it worked
Trace finds the actions most likely to bring in more revenue or enquiries, each with a predicted outcome. Marketing budget allocation is based on the journeys behind your sales, with the result recorded next to the prediction. Act on one and the real result appears beside the prediction, so every decision makes the next one better.
Outcomes in revenue
Each action says what it should bring in, not a score out of ten.
Actual result tracked
Mark an action done and Trace records the counted result next to the prediction.
Owner and due date
Assign it, set a date, and it stays on Overview until it is done.
Prediction and result, side by side
A recommendation is only useful if you can check it later. Each action keeps its prediction, the date you acted, and what the counted figures did in the 30 days after.
Built from your journeys, not a rule of thumb
Every action starts as a pattern Trace saw in the journeys behind your sales. The predicted figure is modelled from those journeys and labelled as such. The result beside it, once you act, is counted.
Mark it done, then Trace does the checking
The prediction is frozen the day you act. For the next 30 days Trace counts what actually happened, then puts the two figures side by side.
What an action looks like on the page
Each one names the channel or page, says what to do, gives the evidence in your own figures and states how confident Trace is.
More to discover with Trace
Questions people ask about Actions
From your own data. Trace looks at the journeys behind your sales and spots patterns: a channel that appears in many journeys but gets little spend, a channel with high spend that rarely shows up, or a page where visits stop before they convert. Each becomes an action with a predicted outcome. See pricing
No. Dismiss any action and Trace stops suggesting it. See pricing
Actions is on Plus and Pro. See pricing
Still have a question?
Ask us anything about Trace, your setup or your data and a real person will get back to you.
Actions turn journeys into marketing budget allocation and real insights. A short list of what to do next, each with a predicted outcome, and the real result recorded beside it once it arrives. Every action links to the evidence it came from. See the journeys it reads, or the reports that carry the result.