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Google Ads attribution, Meta and other tools ready to connect.

Google Ads attribution, Meta, your store and your CRM in one view. Connect your ad platforms, CRM and other marketing tools, then schedule a report that lands in the right inbox each month.

Use for free forever No credit card required
Integrations: store, ad platforms, CRM and consent tool connected, in Trace
SHOP
WOO
WP
FLOW

Stores and sites

Connect Shopify, WooCommerce, WordPress, Webflow, Squarespace, Wix, or any site. No developer needed.

AD PLATFORMSSPEND · ATTRIBUTED
GOOGLE
META

Ad platforms

Google Ads, Meta, TikTok and Microsoft, for spend next to attributed revenue.

LEAD · HUBSPOT£400
STAGE · ENQUIRYCONSENT GIVEN

CRM and consent

HubSpot and Salesforce so leads carry a value. The common consent tools so nothing is recorded without permission.

Connected sites

Connected sites shows each destination and how visits move from one to the next, so a journey that crosses them stays one journey.

Settings, Connected sites: three destinations and the path between them, in Trace

Live before the kick-off call ends

One snippet, or the Shopify app and WordPress plugin. Journeys appear as soon as visits arrive to the site. Most installs take under five minutes.

Live before the kick-off call ends, in Trace

Spend next to attributed revenue

Connect Google Ads, Meta, TikTok and Microsoft and each channel shows what it cost beside the revenue in the journeys it was part of.

Spend next to attributed revenue, in Trace

Leads carry a value

HubSpot and Salesforce tell Trace what a lead became, so an enquiry is measured in pounds. Consent tools are honoured, so nothing is recorded without permission.

Leads carry a value, in Trace

More to discover with Trace

Overview screenshot, in Trace
Overview
Your revenue, where it came from, and what changed.
Journeys screenshot, in Trace
Journeys
Every visit behind every sale, in the order it happened.
Channels screenshot, in Trace
Channels
Every channel ranked by the revenue it helped bring in.
Coverage screenshot, in Trace
Coverage
How much of your revenue Trace can explain, in one place.
Actions screenshot, in Trace
Actions
What to do next, with the result tracked beside the prediction.
Ask Trace screenshot, in Trace
Ask Trace
Ask any question and get an answer backed by your data.
Reports screenshot, in Trace
Reports
Reports send automatically to you and your stakeholders.
See it on your own numbers
Free forever, no card required. Add the snippet and journeys appear as visits arrive.
Start for free

Questions people ask about Integrations

Still have a question?

Ask us anything about Trace, your setup or your data and a real person will get back to you.

In short

Integrations bring Google Ads attribution together with Meta, your store and your CRM, so each platform's claims sit beside the journeys behind them. Connect what you already use, then schedule a report to the right inbox each month. See how channels are ranked, or what each plan includes.

See the real path behind your next 100 sales.