Product
Attribution that shows its working.
Trace reconstructs the full journey people take across channels and sessions, shows which steps likely mattered, and tells you how confident it is in each conclusion. Not a black box. Not a single magic number. Evidence you can actually explain.
From snippet to signal in four steps
Trace captures the full picture of what leads someone to choose you, not just the last click.
Capture
Drop in our lightweight snippet
A single script tag starts collecting page views, clicks, and custom events. Works alongside your existing analytics without conflicts.
Stitch
We connect sessions into journeys
Using first-party identifiers and probabilistic matching, Trace links anonymous visits to known users, even across devices and days apart.
Attribute
Credit flows to the right touchpoints
Our model weighs each interaction based on position, timing, and behavioral signals. No arbitrary rules, no black boxes.
Score
Every journey gets a confidence rating
Know when you can trust the data and when gaps exist. Trace shows you exactly how complete each journey is before you act on it.
Everything you need to understand attribution
Four powerful tools that work together to give you clarity on what drives conversions.
Journey Explorer
Visualise every path users take from first touch to conversion. Filter by channel, campaign, or behaviour to spot patterns and outliers.
Learn more →Analytics & Trends
Roll up journeys into channel-level and campaign-level reports. Compare performance with confidence intervals, not just raw numbers.
Learn more →Data Health
Monitor opt-in rates, tracking completeness, and data quality in real time. Know exactly how much of the picture you are seeing.
Learn more →Ask Trace
AI-powered insights on demand. Ask questions in plain English and get answers backed by your journey data.
Learn more →Privacy by Design
Built for the post-cookie era
Privacy Architecture
Trust built into every layer
Trace was designed from the ground up for a privacy-first world. No workarounds, no compromises, just clean architecture that respects user consent while delivering the insights you need.
Server-side only
All data processing happens on our secure servers. Nothing stored in the browser.
No third-party cookies
Built for a post-cookie world. We use first-party data and probabilistic matching.
Encrypted at rest & in transit
AES-256 encryption protects your data at every stage of the pipeline.
GDPR & CCPA compliant
Full compliance with global privacy regulations. Data residency options available.
Frequently asked questions
Everything you need to know about the Trace platform.
How is Trace different from Google Analytics or other legacy tools?
GA4 and similar tools were built for a world with durable cookies and generous consent. That world no longer exists. Trace is built on the assumption that 30–60% of your journeys will be partially blind, and gives you a realistic picture of what is actually happening, with confidence scoring so you know which numbers to trust. It works alongside GA4, not instead of it.
What data does Trace collect?
Page views, clicks, custom events, and session metadata. We use first-party identifiers only. Trace tracks journeys, not identities; we do not build cross-site profiles.
How long does implementation take?
Under 10 minutes for most teams. One script tag, and a privacy policy update, and you are collecting. First meaningful reports usually appear within a week as volume builds.
Is Trace GDPR and CCPA compliant?
Yes, by design. Server-side processing, no third-party cookies, data residency, and full compliance with ePrivacy, GDPR, CCPA, and related regulations. Your DPO will be happy.
Can I integrate Trace with my existing tools?
Soon. Trace will have native integrations for the major ad platforms, CRMs, and warehouses, plus a REST API for everything else. See the documentation for the full list when it is available.
Stop guessing. Start knowing.
Join the marketers already using Trace to defend marketing budgets with evidence, not instinct. Get started for free today.