Ask Trace
Your data, answering your questions.
Ask Trace is an AI assistant that understands your journey data. Ask questions in plain English and get answers grounded in evidence, not generic advice or hallucinated statistics.
Which channels are introducing the most high-value customers?
Based on the last 90 days, Facebook Paid introduces 34% of customers who convert above your £200 AOV threshold. Google Organic is second at 22%, but with higher average confidence scores.
What would happen if we cut TikTok spend by 50%?
TikTok appears in 12% of converting journeys, primarily as an introducer. Reducing spend may impact top-of-funnel volume, but confidence is moderate (67%), consider a controlled test.
AI that works for you
Ask Trace is designed to augment your team, not replace them. Get quick answers, then dive deeper with Journey Explorer when needed.
Natural language queries
No SQL required. Ask questions the way you would ask a colleague.
Grounded answers
Every response references your actual journey data, not generic best practices.
Instant exploration
Go from question to insight in seconds, not days waiting for analyst bandwidth.
From curiosity to clarity in seconds
Stop waiting for analyst availability or learning complex query languages. Ask Trace understands marketing questions and translates them into data-backed answers you can act on immediately.
- Ask questions in plain English
- Get answers grounded in your actual data
- Explore hypotheticals with scenario modelling
- Share insights with stakeholders instantly
- Never wait for analyst availability
Example questions
- Which channels are introducing the most high-value customers?
- What would happen if we cut TikTok spend by 50%?
- Why did conversions drop last week?
Stop guessing. Start knowing.
Join the marketers already using Trace to defend marketing budgets with evidence, not instinct. Get started for free today.