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Ask a question and get an answer with AI marketing analytics

Ask Trace is AI marketing analytics on your own data, and it brings you closer to what your marketing did. Type a question in plain English, and get an answer built from your own journeys and channel performance data.

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Ask Trace, a question with ranked touchpoints and a confidence pill, in Trace
ASK TRACE
Where should the next £2,000 go?

Plain English

Ask the way you would ask a colleague. No query language.

1,284 JOURNEYSMAR TO JULCOVERAGE 84%

Sources on every answer

The journeys, the period, the Coverage. Click through to any of them.

MOVE £400 TO EMAILADD ACTION

Ask, then act

When an answer points to a change, it comes with a suggested action you can add to Actions in one click.

Every answer shows its working

Ask Trace ranks the touchpoints that most likely influenced the sale, and shows how sure it is. Each answer lists the journeys it drew on and the period it looked at, with a link to each.

Which channels were in most journeys last month?
What did email bring in that Meta claimed?
Where should the next £2,000 go?
Answer with cited journeys and a confidence pill, in Trace

Ask the way you would ask a colleague

No query language and no dashboard to learn. Type the question as you would say it out loud and Ask Trace reads your journeys to answer it.

Ask the way you would ask a colleague, in Trace

Every answer shows its sources

Under every answer sits the evidence it was built from, the journeys it drew on, the period, and the coverage, each with a link so you can open them yourself. A confidence score says how far to trust it, and when the evidence is thin the answer says so before you act on it.

Every answer shows its sources, in Trace

Your data stays yours

Ask Trace reads your own workspace and nothing else, your journeys, your channel figures, and your coverage. It never looks at another customer's account, and nothing you ask or it answers is used to train models. Questions and answers stay in your workspace, visible only to your team.

Your data stays yours, in Trace

More to discover with Trace

Overview screenshot, in Trace
Overview
Your revenue, where it came from, and what changed.
Journeys screenshot, in Trace
Journeys
Every visit behind every sale, in the order it happened.
Channels screenshot, in Trace
Channels
Every channel ranked by the revenue it helped bring in.
Coverage screenshot, in Trace
Coverage
How much of your revenue Trace can explain, in one place.
Actions screenshot, in Trace
Actions
What to do next, with the result tracked beside the prediction.
Reports screenshot, in Trace
Reports
Reports send automatically to you and your stakeholders.
Integrations screenshot, in Trace
Integrations
Your store, ad accounts and CRM, connected in one click.
See it on your own numbers
Free forever, no card required. Add the snippet and journeys appear as visits arrive.
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Questions people ask about Ask Trace

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Ask us anything about Trace, your setup or your data and a real person will get back to you.

In short

Ask Trace is AI marketing analytics on your own data. Ask a question in plain English and get an answer built from your journeys and channel performance, with the sources it used and how much Coverage it has. See the journeys behind the answers, or how much of your revenue Trace explains.

See the real path behind your next 100 sales.