See your tracking accuracy and see how much of your revenue you can explain
Coverage is the share of revenue that Trace can explain with tracked evidence, so you can see your tracking accuracy as one figure. Real purchases and lead values only. The higher your Coverage, the more of your marketing you can see working, and the more confidently you can grow it.
Tracked, attributed, Coverage
How much revenue Trace saw, how much it could explain, and the share that leaves you with. In pounds, at the top of the page.
Snippet checks
Whether every page and the checkout are sending, and when each was last seen.
Unmatched conversions
Sales and leads Trace could not tie to a journey, with the likely reason and the fix.
Read Coverage first
It tells you how much of the picture every other page is built on, and what would raise it: a consent banner change, a missing checkout tag, a page without the snippet. Fix what can be fixed, and the rest is shown as a gap.
Tracked, attributed, Coverage
Three figures at the top: revenue Trace saw a journey for, revenue it could attribute, and the share that leaves as your Coverage. All in pounds, all counted.
What would raise it
Coverage lists what is holding the figure down, biggest first: a page missing the snippet, a checkout tag that is not firing, a consent banner that puts people off. Most fixes take an afternoon. The banner is often the quickest win, and our own consent tool is built to ask clearly and record nothing until someone says yes.
Coverage travels with every figure
Every chart and report carries the Coverage it was built on, so a number never leaves Trace without saying how much of the picture it covers.
More to discover with Trace
Questions people ask about Coverage
Sites with a consent banner and the snippet on every page typically see 75 to 90%. The Free Attribution Audit tells you yours before you sign up. See pricing
No. It tells you how far to trust each figure. Confidence scores account for it. See pricing
Coverage lists the causes in order of effect. Most are a tag or a consent setting, not a developer project. See pricing
Still have a question?
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Coverage is your tracking accuracy in one figure. The share of revenue Trace can explain with tracked evidence and what is missing. See how channels are ranked, or how the consent banner feeds it.