Attribution, written plainly
Everything to help you, from installing the snippet to explaining a report or score to a client or team.
Blog
Attribution explained for the person who has to present it.
Case studies
Their figures, their words, with the observation window stated.
Docs and support
Install, configure, verify. And a person within one working day when the docs are not enough.
Free attribution audit
See how much of your revenue you can explain today, before you sign up.
Calculator
How much of your revenue can you prove today?
What's new
What changed in Trace, and when.
Latest from the blog
All postsDocs and support
All documentationInstall the snippet
Any site, plus Shopify and WordPress one-click installs
Verify Coverage
Check every page and the checkout are sending
Connect ad platforms and CRM
Google Ads, Meta, HubSpot, Salesforce
Set up your conversions
Purchases, leads and sign ups, counted with their real value
Still stuck? Talk to a person
Installation, missing data, billing. We reply within one working day, usually sooner.
FREE ATTRIBUTION AUDIT
How much of your revenue can you explain today?
Add the snippet, wait a week, and get your Coverage figure with the causes listed. No card, no commitment, and the account stays free afterwards.
Start the free audit
Takes under ten minutes to set up
CALCULATOR
What is unexplained revenue costing you?
Enter monthly revenue and ad spend and see the share you cannot currently trace back, in pounds.
What's new
Full changelog
TRAFFIC
Where visits come from, before attributionSources, landing pages and the share with no usable source, so channel figures stay defensible.
4 Sep 2026
ASK TRACE
Ask a question, get an answer with its sourcesA ranked answer built from your own journeys, with the journeys it used and a confidence score.
12 Aug 2026
CONFIDENCE
Confidence scoring v2Scores now account for opt-in coverage and the length of the gaps in a journey.
22 Jul 2026
In short
Resources gather everything written to help you use Trace and explain it to other people. Guides to attribution, the docs for installing and checking the snippet, customer case studies, and the calculator for your own figures. Start with the blog for attribution explained plainly, or the docs to get the snippet live.