Unverified spend check
How much of your marketing spend can you verify?
Answer five questions about how you measure each channel. This tool sorts your own spend by the evidence behind it. It does not estimate your performance, project savings, or make any claim about how your marketing is doing.
How your results are calculated
Self-reported
Measured only by the platform running it. Those platforms cannot see each other, so their numbers overlap and should never be added together.
Partially evidenced
Measured by a source you own, such as analytics or your CRM. Reliable about what happened, weak about what influenced it.
Unmeasured
No named measurement source. Not necessarily wasted, but there is nothing to point at if someone asks you to justify it.
What we do not claim
This tool does not tell you what you would save, or which channels are working. It reflects your own answers back to you.
Stop guessing. Start knowing.
Join the marketers already using Trace to defend marketing budgets with evidence, not instinct. Get started for free today.