The team who got tired of marketing nobody could explain.
The platforms selling you ads also grade their own results, so twenty conversions get claimed where ten happened. This is where Trace comes in.
We bring evidence, and say where it stops, in everything we do
Evidence over instinct
Every figure names its source and how far it can be trusted. If we cannot show the working, we do not make the claim.
Privacy first
Trace measures journey patterns, not individuals. No third-party cookies, no names or emails, no exceptions for a bigger number.
Radical transparency
We say what is missing before you find it. The gap in the data is shown on the page, not hidden behind an average.
Customer obsession
Our headlines come from customer calls, not brainstorms. We build for the account exec on their first client report to the CMO managing millions.
This is a fast, intense place to work, and we think that brings out your best
We are a small team. The pace is quick. The problems are hard. You will ship something that matters weekly. In return you get real ownership, direct access to customers, and colleagues who will tell you the truth about your work.
We want anyone to be able to do that as themselves, without question or fear, regardless of race or colour, gender or gender identity, sex or sexual orientation, religion or lack thereof, disability, age, citizenship status, or family circumstances.
Trace was built because the platforms selling the ads also grade their own results. We show the journey behind each sale and lead, and say how much of it we can prove. See what Trace does, or the roles we are hiring for.
Join the team
We hire people who would rather say "we don't know yet" than dress up a guess.