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Add one code snippet and journeys appear as soon as visits arrive. We have guides that cover Shopify, WooCommerce, WordPress, Webflow, Squarespace, Wix and custom HTML.

Check the snippet is before the closing </head> tag on every page, and that your consent banner grants analytics consent. We have built our own consent banner you can use for free.

Trace reads the analytics consent flag from the common consent tools.

From the order or lead value your site sends. Where no value is sent, for example an enquiry form, you can set one per conversion type in Conversions.

Every tracked visit from the same browser, in order, however many weeks it spans.

Trace is built for the Data Protection Act, UK GDPR, the DUAA and CCPA, and stores no names, emails or payment details. Whether your own site is compliant depends on how you have set it up, so check it with your adviser.