Add a site to your Trace account

Each website or app you track is its own site in Trace. It has its own tracking key, results, settings and plan. You add another from your existing account, with no new sign up.

Start from the site switcher

At the top of the left sidebar, open the site switcher. It shows the name of the site you are in.
Choose Add site at the bottom of the list.

Trace starts a fresh set-up for the new site. Your other sites are not touched. If Trace cannot start it, you see Could not start a new site. Choose Try again.

The set-up has four steps for a website. The bar at the top shows where you are.

Step 1: say what you are setting up

Under What are you setting up?, choose A website, An app or Both.

A website. Type the address in Website, for example https://yoursite.com, and choose Track this site. Trace names the site after its domain. You can change the name later in Settings, Site, Site name.
An app. Choose Continue. An app is its own site, with its own key, and has different steps. They are in Install Trace in your app.
Both. Trace sets up the website first, then the app as a second site.

Step 2: check what Trace found

Trace looks at the site and shows what it found on Here’s what we found on your domain. Each card has Edit, or Add if nothing was found:

Platform
Country and currency
Type of business
Cookie banner
Tags already on the site
Privacy page
Brand
Results we’ll watch for

Correct anything that is wrong, then choose Looks right. Nothing is saved from the scan until you do.

If Trace cannot read the site, it asks for the platform, the country and the type of business instead. Fill those in and choose Continue.

Country and consent rules

The country you confirm here sets the site’s consent rules.

UK and the European Economic Area. Trace records a visitor’s journey only after they accept analytics on the site’s cookie banner. Until you confirm a country, a new site is treated this way too. A country Trace does not recognise is also treated this way.
The United States and other countries. Trace does not wait for an answer from the visitor. It still stops for a visitor who refuses.

Check the Country and currency card with care, because it decides how the site collects data. How consent flags work explains what Trace does with each answer.

On the Cookie banner card, choose None, I have one or Not sure if Trace got it wrong. If the scan finds no banner, or one where declining is not as easy as accepting, the set-up checklist later adds a Cookie banner row with Customise. That opens Settings, Cookie banner for the new site.

Step 3: choose what counts as a result

On What counts as a result on your domain, Trace lists the results it expects to see, such as a purchase or a form. For each one you can:

switch it off if it is not a result for you;
click its name to rename it;
choose Set a value or Edit to say what it is worth.

Rough values are fine. They only change the revenue figures, not what Trace counts. A result left with no value adds nothing to revenue, and you can set it later. On a shop that gives Trace real order values, the purchase result is switched on for you and shows On.

Add something else opens Conversions, Setup in a new tab. Configure conversion types covers it in full.

Choose Continue to install.

Step 4: install the tracking tag

Install Trace shows the new site’s own tracking tag. It is not the tag from your other sites. Each site needs its own.

Copy copies the tag.
Send to your developer emails it to someone.
Get us to add it for you books a time with us to do it.

Under Add it to your site, pick your platform: Shopify, WordPress, Webflow, Squarespace, Wix or Custom. The tab matches the platform Trace found, if it found one. Each tab has a short instruction and Open full guide in Help Center. The full guides are:

On the WordPress tab, Trace also points you to the Trace WordPress plugin, which is available on wordpress.org as Trace Analytics. You add your tracking key to its settings instead of pasting the tag. Install the Trace WordPress plugin has the steps. On Shopify the tab still shows the Trace Shopify app as Coming soon. The app is available by private link instead: Install the Trace Shopify app says how to get one, or use the tag steps.

Shopify’s checkout does not run your theme, so the Shopify tab also shows a Shopify orders panel. Add that code in Shopify under Settings, Customer events so orders record with their real value.

Check that it works

You do not need to press a button. Once you reach this step, Trace checks the site’s homepage every few seconds. The message changes as it goes:

Waiting for the tracking tag on your domain.
Tracking tag found, waiting for the first visit… Open a page of your live site to make that visit.
Trace is live on your domain. Choose Open dashboard.

If Trace has not seen the tag after about three minutes, it says We can’t see the tracking tag on your domain yet and lists the usual causes: changes not published, the tag in the body instead of the head, or a cache serving an old page. Fix what applies, then choose Check again.

If you are not ready to install, choose Skip for now, I’ll do this later. The new site still opens, and Install Trace stays on the set-up checklist.

More help is in Verify installation and troubleshoot no events and the guide for a tag that is not firing or no data.

After set-up

The new site opens on its own dashboard. A Set-up checklist sits at the bottom right until the site is finished. Rows appear only where they apply:

Install Trace, with Check now until the first visit arrives.
Confirm your results, when Trace has seen new results in your traffic.
Set what a result is worth.
Add Trace to your privacy notice, with Copy notice.
Cookie banner, with Customise.

To move between your sites, use the site switcher. It lists every site with its address and plan.

If the new domain belongs to a site you already track

Add a site when the domain needs its own reports. If visitors move between the new domain and a site you already track, look at Settings, Connected sites first. It shows the places your visitors go after they leave the site, how far Trace can follow them, and Add a place lets you list another. If you do list a place, add it to your privacy notice too.

Plans

You can add as many sites as you like. Each new site starts on the Free plan, and paid plans are per site. To move the new site to a paid plan, select it in the site switcher and open Settings, Billing. See Manage your plan and payment methods.

Team access

Access is per site. You are the owner of the new site, and teammates on your other sites do not get access to it automatically. To invite someone, select the new site, open Team, and use Invite someone.

If you are setting this up for a client

On the first step, choose I’m setting this up for a client. The questions then refer to your client’s website or app. To add many client websites at once, choose Add them all at once. You can upload a CSV or paste a list of up to 25 addresses, and each address becomes its own site. Anything already tracked is skipped.