Detection method overview

• URL match: conversion fires when a URL pattern is visited.
• DOM event: conversion fires on element interaction (for example button submit).
• JS callback: conversion fires from explicit JavaScript trigger.
• Server-side: conversion is submitted from backend systems.

Choosing the right method

• Use URL match for thank-you or confirmation pages.
• Use DOM event when no dedicated confirmation URL exists.
• Use JS callback for single-page apps and custom funnels.
• Use server-side for payment systems and backend-confirmed outcomes.

Reliability guidance

• Prefer deterministic signals (server-side, dedicated URL) for revenue events.
• Avoid brittle DOM selectors that can break with UI changes.
• Document owner for each conversion type so changes are managed safely.

Troubleshooting

• URL method not firing: validate exact path/query matching rules.
• DOM method flaky: harden selector and ensure event binding occurs after render.
• JS/server method missing events: confirm payload fields and authentication context.