Analytics & Trends
Reports you can actually trust.
Roll up individual journeys into channel-level and campaign-level insights. Compare performance with confidence intervals, not just raw numbers that hide uncertainty.
Metrics that matter
Move beyond vanity metrics. Trace surfaces the insights that actually help you allocate budget and prove ROI.
Conversion trends
Track how conversion rates change over time with clear visualisations and period comparisons.
Channel performance
See which channels introduce, assist, and close, with confidence scores for each conclusion.
Attribution breakdown
Understand how credit is distributed across touchpoints using evidence-based attribution.
From individual journeys to aggregate insights
Trace rolls up journey-level data into reports that are easy to understand and share. Every metric comes with a confidence score so you know how much weight to give each conclusion.
- Channel-level performance with confidence intervals
- Campaign comparison with statistical significance
- Trend analysis across time periods
- Custom date ranges and cohort filtering
- Exportable reports for stakeholders
Stop guessing. Start knowing.
Join the marketers already using Trace to defend marketing budgets with evidence, not instinct. Get started for free today.