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Frequently Asked Questions
Answers to common questions about Trace
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How do I install the Trace snippet? Copy the snippet and add it to your site
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How do I integrate cookie consent (CMP) with Trace? Usually no integration needed; we detect consent automatically
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How do I track form submissions or lead-gen conversions (no purchase)? Automatic form tracking
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How is conversion value calculated? Event properties and attribution
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Is Trace GDPR compliant? Consent and UK/EU audiences
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What counts as a journey? How we attribute touchpoints to a user