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Billing

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Conversions

Configure conversion types Conversion detection methods: URL, DOM, JS, server Testing and validating conversions Apply a result to past visits Count file downloads Count clicks on links to another website Find a button or link’s class or id Find your form’s id or page Send a result with one line of code Use a GA4 or Meta event as a result

Frequently Asked Questions

How do I install the Trace snippet? How do I integrate cookie consent (CMP) with Trace? How do I track form submissions or lead-gen conversions (no purchase)? How does Trace handle data protection law? How is conversion value calculated? What counts as a journey?

Getting Started

Add a site to your Trace account Install the Trace Shopify app Install the Trace WordPress plugin Install Trace in your app Install Trace on a custom site (HTML) Install Trace on Shopify Install Trace on Squarespace Install Trace on Webflow Install Trace on Wix Install Trace on WordPress New onboarding walkthrough

Integrations & API

Does Trace have an API for developers? How server side tracking works in Trace How the conversion feed works The conversion feed in detail

Journeys & Attribution

How does Trace build journeys?

Privacy & Consent

How do consent flags work in Trace? Privacy erasure request (DSAR) API

Troubleshooting

Enable debug mode and read event stream The snippet isn’t firing or I see no data Verify installation and troubleshoot no events

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Privacy & Consent

GDPR, consent flags, and CMP integration

How do consent flags work in Trace? Privacy erasure request (DSAR) API

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