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Journeys
Every visit behind each sale and lead, first touch to conversion
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Channels ranked by attributed revenue, with what each platform claimed
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What to do next, with the predicted outcome and the actual result beside it
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AI & Ask Trace
AI credits: prepaid vs on-demand
Ask Trace errors and recovery
Getting started with Ask Trace
Managing AI credit caps and top-ups
Billing
AI credit checkout and past-due behavior
Manage plan and payment methods
What plans does Trace offer?
Conversions
Configure conversion types
Conversion detection methods: URL, DOM, JS, server
Testing and validating conversions
Apply a result to past visits
Count file downloads
Count clicks on links to another website
Find a button or link’s class or id
Find your form’s id or page
Send a result with one line of code
Use a GA4 or Meta event as a result
Frequently Asked Questions
How do I install the Trace snippet?
How do I integrate cookie consent (CMP) with Trace?
How do I track form submissions or lead-gen conversions (no purchase)?
How does Trace handle data protection law?
How is conversion value calculated?
What counts as a journey?
Getting Started
Add a site to your Trace account
Install the Trace Shopify app
Install the Trace WordPress plugin
Install Trace in your app
Install Trace on a custom site (HTML)
Install Trace on Shopify
Install Trace on Squarespace
Install Trace on Webflow
Install Trace on Wix
Install Trace on WordPress
New onboarding walkthrough
Integrations & API
Does Trace have an API for developers?
How server side tracking works in Trace
How the conversion feed works
The conversion feed in detail
Journeys & Attribution
How does Trace build journeys?
Privacy & Consent
How do consent flags work in Trace?
Privacy erasure request (DSAR) API
Troubleshooting
Enable debug mode and read event stream
The snippet isn’t firing or I see no data
Verify installation and troubleshoot no events
Docs
Journeys & Attribution
How journeys are built and how attribution works
How does Trace build journeys?