Who this is for
Teams using the Ask Trace assistant to investigate performance, journeys, channels, and conversion movement.
Before you begin
- You need access to a site in the Trace dashboard.
- Your workspace should have enough AI credits (or on-demand enabled).
- Make sure your site is sending events.
How to open Ask Trace
- Open your site in the dashboard.
- Use Ask Trace from the site navigation.
- Start with one concrete question and include timeframe or segment context.
Prompting best practices
- Be specific: include timeframe, channel, page, campaign, or conversion type.
- Ask for comparisons: “this week vs last week,” “organic vs paid.”
- Ask for an action: “what should I check next?”
What to expect in answers
- A direct response first.
- Supporting context from journeys/events.
- Follow-up prompts to continue investigation.
Troubleshooting
- No response or interrupted stream: refresh and resend the question.
- Low-confidence answer: narrow your prompt and include a timeframe.
- Out of credits: top up credits or enable on-demand billing in settings.