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Marketing attribution pricing that starts free

Marketing attribution pricing that starts free with every plan, showing the journeys and channels behind your sales and leads. Our paid tiers tell you what to do with those journeys to get more out of your marketing.

Starter
See where your revenue comes from.
£0every 4 weeks
Start free
  • Overview, Channels and Journeys
  • Your latest 100 journeys
  • Google Ads, Meta Ads, HubSpot, Shopify and WooCommerce integrations
  • Ask Trace: 3 set questions
  • Example Actions, marked as examples
  • Unlimited team seats
  • 90 days of marketing data retention
MOST POPULAR
Plus
A full year of history, every action, every report.
£450
£250every 4 weeks, per website
Start Plus
  • Everything in Starter
  • Unlimited journeys
  • Ranked recommendations with outcomes
  • 250 Ask Trace credits a month
  • Reports, built and scheduled
  • Benchmarks against similar sites
  • All ad platform, CRM and commerce integrations
  • 1 year of marketing data retention
Pro
Two years of history for brands that plan in years, not quarters.
£750
£450every 4 weeks, per website
Start Pro
  • Everything in Plus
  • 1,000 Ask Trace credits a month
  • Single sign on
  • Priority email support, 1 business day
  • Unlimited team seats
  • 2 years of marketing data retention
Prices exclude VAT.Cancel any time.Upgrade or downgrade whenever.
ENTERPRISE

Large organisation with many sites?

One flat fee for your whole company, priced in bands to match your size. Everything in Pro on every site, 3 years of history, audit logs, uptime and support SLAs, central admin and billing.

Book an enterprise call

What is in each plan

STARTERPLUSPRO
Data retention 90 days 1 year 2 years
Overview
Coverage
Channels
Journeys Latest 100 Unlimited Unlimited
Paths
Traffic
Conversions
Actions Examples only
Ask Trace 3 set questions 250 credits per month 1,000 credits per month
Reports ·
Benchmarks ·
Ad platform integrations
CRM and commerce integrations All All All
Seats Unlimited Unlimited Unlimited
SSO · ·
Support Online help centre Email, 2 business days Priority email, 1 business day
Ask Trace uses credits. Plus and Pro include a monthly allowance; top-ups are available in Settings on every plan.
Works with the tools you already use
One snippet, the Shopify app or our WordPress plugin. Connect your ad platforms and CRM directly to see spend next to attributed revenue.
See our integrations
ShopifyWooCommerceWordPressWebflowSquarespaceWixGoogle AdsMetaHubSpot

Questions people ask about pricing

Not sure which plan?

Tell us your traffic and what you need to report on, and we will say which plan fits, including Free.

In short

Marketing attribution pricing at Trace starts for free. Every plan shows the journeys and channels behind your sales and leads, and paid plans add actions, reports and longer history. Agencies pay one price across their client sites. See what each feature does, or how agency plans work.

See the real path behind your next 100 sales.