Pricing
Simple, transparent pricing
Start free, move to Pro as you grow, and talk to us for Enterprise when you need custom infrastructure and guarantees.
Starter
For individuals and small projects getting started with attribution.
- 100 total journeys (lifetime)
- 90-day data retention
- Journey Timeline Explorer
- Conversion Tracking
- Journey Confidence Indicators
Pro
For teams that need unlimited journeys, deeper analysis, and priority support.
- Unlimited journeys
- 1-year data retention
- Journey Timeline Explorer
- Conversion Tracking
- Journey Confidence Indicators
Enterprise
For enterprise teams needing security, integrations, and custom infrastructure.
- Unlimited journeys
- 2-year data retention
- Priority Support
- API Access
- SLA Guarantees
- Dedicated Infrastructure Options
- Custom Attribution Models
Compare all features
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| Journeys Total number of attributable user journeys available in the plan. | 100 total (lifetime) | Unlimited | Unlimited |
| Journey retention How long journey data is stored and available for analysis. | 90 days | 1 year | 2 years |
| Journey Timeline Explorer View complete step-by-step paths users take before converting. | ✓ | ✓ | ✓ |
| Conversion Tracking Track outcomes like sign-ups, bookings, and purchases across journeys. | ✓ | ✓ | ✓ |
| Journey Confidence Indicators Confidence score showing how reliable each journey attribution is. | ✓ | ✓ | ✓ |
| Attribution Scoring Weighted scoring of touchpoints contributing to conversion outcomes. | ✓ | ✓ | ✓ |
| Channel Contribution Insights Shows how channels influence conversion journeys over time. | ✓ | ✓ | ✓ |
| Save & Share Key Journeys Bookmark important journeys and share them with your team. | ✓ | ✓ | ✓ |
| Data Health Monitoring Visibility into signal quality, gaps, and tracking reliability. | ✓ | ✓ | ✓ |
| Priority Support Faster support response times for production questions. | — | ✓ | ✓ |
| API Access Programmatic access to Trace data for custom workflows. | — | — | ✓ |
| SLA Guarantees Contracted uptime and support commitments. | — | — | ✓ |
| Dedicated Infrastructure Options Optional isolated infrastructure for compliance or scale requirements. | — | — | ✓ |
| Data Warehouse Integrations Send attribution and journey data into your warehouse stack. | — | — | ✓ |
| Dedicated Account Support Named account support for onboarding and ongoing optimization. | — | — | ✓ |
| Custom Attribution Models Tailored attribution logic aligned to your buying journey. | — | — | ✓ |
| Price List price for each plan. Enterprise pricing is scoped based on requirements. | £0 | £250/mo | Custom |
| Get started | Start for free | Start for free | Contact sales |
What is included on every plan
Some features should never sit behind a higher tier. These are on every plan, including free.
- GDPR & CCPA compliance
- Confidence scoring on every conclusion
- Data quality monitoring
- No lock-in, cancel any time
Frequently asked questions
Everything you want to ask about Trace pricing. Still have questions? Talk to the team.
What counts as a journey?
A journey is a single user path to a tracked outcome: a purchase, sign-up, or other conversion event you define. Non-converting journeys count if they include at least one tracked session. One user converting twice within the data retention period counts as one journey.
Can I upgrade or downgrade any time?
Yes. Changes take effect at the next billing cycle, and we will prorate if you upgrade mid-month. You can also pause a paid plan without losing your data.
Is there a free trial?
Starter is free forever up to 100 journeys, that is the best way to try Trace with real data.
What payment methods do you accept?
All major cards via Stripe. Enterprise customers have more flexibility, talk to sales.
Do you offer discounts for startups or non-profits?
Yes. We offer 50% off Pro for registered non-profits. Contact us with a bit of background and we will sort it out.
What happens if I exceed my journey limit?
We do not cut off your tracking or throw errors. You will see overage in your dashboard, and we will get in touch to talk about the right plan. No surprise invoices.
Stop guessing. Start knowing.
Join the marketers already using Trace to defend marketing budgets with evidence, not instinct. Get started for free today.