Ecommerce attribution when three platforms claim the same sale
Ecommerce attribution that pieces together the full path a shopper takes before they buy, across every visit and every channel.
All the dashboards disagree, and most of them are wrong
Your Meta dashboard says it drove the sale. So does Google. So does the affiliate. Add up what every platform claims and you have sold your product two and a half times over.
Meanwhile the sale that took six weeks, four visits and a discount code from an email nobody has opened since June gets filed under the Direct channel.
So when it comes to deciding where next month's budget goes, you are working from numbers you cannot fully stand behind. Every channel makes its case, and the spend that is genuinely earning its place looks much the same as the spend that is not.
That costs you in both directions. Budget stays in channels that cannot prove their worth, and budget is held back from channels quietly doing the work.
See the whole path, not the last click
Someone finds you on TikTok in July. They search your name in August. They buy in September, after a retargeting email. Three platforms will each take the credit for that one sale. Trace joins those visits together and shows you the order it really happened in.
Know how much of your revenue you can explain
Coverage is the share of your revenue Trace can explain with tracked evidence. Real orders only, each one tied to the visits behind it.
Most tools hand you a number and let you assume it is correct. Trace shows you the revenue it can stand behind, the revenue it cannot, and what is holding your coverage back.
Spend against evidence, not assertion
Once you can see the real path, and know how much of your revenue Trace can explain, the monthly spend decision gets easier. You stop arguing about whose dashboard to believe.
Try the question the other way round. Of everything you sold last month, how much can you tie back to the marketing that earned it? For most stores that is an uncomfortable number, and it is their own number, not one we made up.
Built for how people buy online
Long decisions
Shoppers who browse for weeks before they buy. A first visit in March and an order in May are the same journey.
Repeat customers
First-time buyers and returning buyers counted separately, not lumped in together.
Discount codes and affiliates
Placed in the journey where they belong, rather than taking credit for the whole sale.
Peak season
See what really carried Black Friday once the dust has settled.
Proof, not promises
Every number on this page comes from a named source, with the date we checked it. We hold our own marketing to the same standard we are asking of yours.
Ecommerce attribution follows a shopper across every visit and channel before they buy, so one order is credited once instead of three times over, with order values from your own store. See the journeys behind each order, or how much of your revenue Trace can explain.