April 18, 2026
Introducing Ask Trace: plain-English answers from your attribution data
Ask Trace lets you query your entire journey dataset in natural language. No SQL, no dashboards, just answers backed by your real conversion data.
Read moreWhat's new
Feature releases, improvements, and announcements. We ship regularly and document every meaningful change.
April 18, 2026
Ask Trace lets you query your entire journey dataset in natural language. No SQL, no dashboards, just answers backed by your real conversion data.
Read moreMarch 28, 2026
We have expanded the signals that feed confidence scoring and redesigned the confidence band UI to make high vs low confidence journeys immediately obvious.
New FeatureMarch 10, 2026
A new section in Data Health shows interaction counts, form submits, and purchases from visitors who did not accept tracking, so you know how much of the picture you are seeing.
New FeatureFebruary 20, 2026
The new Aggregated Data section rolls up journey participation by channel and campaign, letting you compare at a glance without drilling into individual paths.
Join the marketers already using Trace to defend marketing budgets with evidence, not instinct. Get started for free today.