Cookie Policy

About this policy

This Cookie Policy explains how Trace uses cookies and similar technologies on our website, trace.so. It does not cover how the Trace attribution product handles end-user cookies on our customers' websites. That is governed by each customer's own privacy notice.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They are used to remember preferences, keep you logged in, and help the site work properly. Some cookies are set by us. Others are set by third-party services we use, like analytics or customer support.

The cookies we use

Strictly necessary

Required for the site to function. These include session cookies, authentication cookies, and CSRF tokens. You cannot disable these without breaking core functionality.

Analytics

Help us understand how visitors use our site so we can improve it. We use first-party analytics, not Google Analytics, to keep things lightweight and privacy-respecting. These cookies do not identify you personally.

Functional

Remember your preferences, like dark mode, language, or recent searches, so the site behaves the way you expect next time you visit.

Marketing

Used sparingly, only with your consent, to measure the effectiveness of our own advertising and to retarget visitors who have shown interest in Trace.

Managing cookies

You can manage cookies at any time via the cookie settings link in the footer, or through your browser settings. Most browsers let you block or delete cookies, though blocking strictly necessary cookies may break parts of the site.

Changes to this policy

We will update this page if our cookie use changes. The "last updated" date above reflects the most recent revision.

Contact

Questions about this policy? Email privacy@usetrace.io.