Channel attribution, so you can see which channels bring customers in
Channel attribution without double counting. Currently, every platform counts the same sale or lead as its own, so the channels doing the work stay hidden. Trace fixes that. Trace ranks your channels by the revenue in the journeys they were part of, so you can grow what is working.
Ranked by attributed revenue
Not by the results each platform claimed, but by the revenue in the journeys they were part of.
Attribution share
How the revenue in your journeys splits across channels, with the total in the middle.
Spend beside revenue
Connect your ad accounts and each channel shows what it cost next to what it brought in.
Platform-claimed conversions next to Trace-attributed journeys
Same period, side by side. What each platform said it delivered, and the sales and leads it was actually in the journey for. Traffic sits alongside: where visits come from before any credit is given.
One sale, credited once
Each platform counts the same sale as its own. Trace gives credit once, across the tracked visits in the journey, so the total matches the sales you made.
Spend beside attributed revenue
Connect Google Ads and Meta and each channel shows what it cost next to the revenue in the journeys it was part of. The gap between the two is where the budget decision is.
What each platform claimed, next to what it earned
Google and Meta report their own conversions, and both count the same sale. Trace puts the claimed figure beside the attributed one for the same period, so the gap is visible before the next budget meeting.
More to discover with Trace
Questions people ask about Channels
Each platform counts the same sale as its own. Trace gives credit once, across the channels that were in the journey, so the total matches the sales you actually made. See pricing
Not to attribute. Connect Google Ads and Meta to see spend next to attributed revenue. See pricing
Across the tracked visits in each journey, weighted by position and timing, and stated with a confidence score. See pricing
Still have a question?
Ask us anything about Trace, your setup or your data and a real person will get back to you.
Channel attribution in Trace ranks each channel by the revenue in the journeys it was part of, with what the platform claimed for itself beside it. Every row opens the journeys behind it, so the number can be checked. See those journeys, or read how Coverage states what is missing.