Customer journey analytics to see every visit behind each sale & lead
Customer journey analytics built from real visits so you can see every visit behind every sale and lead, in order, across channels and weeks, months and years. Paths shows the routes most of your customers share, so you can see which channels start journeys and which ones close them.
Visits in order
First visit to purchase or enquiry, across channels and weeks.
Paths, ranked
The routes most journeys share, with the revenue in each, so you can grow the ones that work.
Seen or inferred, always marked
Visits Trace saw directly get a filled dot. Anything inferred is hollow and labelled, and the panel says so in words.
A first visit in March and a purchase in May are the same journey
Trace keeps them together, with the channel, the page and the days between each step. Where a visit was not tracked, the gap is shown rather than filled in, so the journey you read is the one that happened.
Filter to the journeys that matter
Narrow the list by channel, page, value or length. Every journey that included Email and closed above £200, or every one that started on Google and took more than a fortnight. The count and the revenue update as you filter.
Paths: the routes most customers share
Paths groups journeys by the order channels appeared in, ranked by the revenue in each. You see which channels open journeys and which ones close them.
Open any journey from anywhere
Every figure in Trace links back to the journeys behind it. Select a row and the detail opens beside the list, with the channel, page and days between each step.
More to discover with Trace
Questions people ask about Journeys
Every tracked visit from the same browser that ends in a sale or lead, in order, however many weeks it spans. See pricing
The gap is shown in the journey and counted in Coverage. Trace does not invent a visit to fill it. See pricing
No. Trace records what happened on the way to a sale, not who it happened to. You see journeys, never names, emails or profiles. See pricing
Still have a question?
Ask us anything about Trace, your setup or your data and a real person will get back to you.
Journeys is customer journey analytics with the gaps labelled. See every visit behind a sale or lead, in the order it happened. Paths groups the routes that repeat, so you can see which channels start journeys and which ones close them. See how channels are ranked, or how much Trace can explain.