What changed
Traffic
A new page for where visits come from before any attribution is applied: sources, landing pages and the share with no usable source. Untagged visits sit under Direct · Unknown with an inferred tag, so channel figures stay defensible.
See Channels
Ask Trace
Type a question in plain English and get a ranked answer built from your own journeys, with the sources and a confidence score attached. Included with Plus and Pro; prepaid credits on Free.
See Ask Trace
Confidence scoring v2
Scores now account for opt-in coverage and the length of gaps in a journey. Expect some journeys to move from green to amber. The number is more honest, not worse.
This page lists what shipped in Trace and when, newest first, so you can see what changed since you last looked and whether anything affects how you report. For the features themselves, see the product pages, and for how to set them up and check them, the docs.