Here is your guide
No email to wait for. Download it below, take a copy of the worksheets, and you can be looking at your own numbers inside ten minutes.
The worksheets
One workbook, three worksheets, formulas already built in. The link opens a copy in your own Google Drive, so nothing you type is visible to us or anyone else.
Google will ask you to confirm the copy. It saves to your own Drive, not ours.
Tab 1. Spend sorter
List last month's spend, choose who measures each line, and your three-way split calculates itself.
Tab 2. Double-count check
Enter what each platform claims and what you actually sold. Shows how much is being counted twice.
Tab 3. Channel review
The five questions, one row per channel. Any blank is a finding worth chasing.
Where to start
If you only do one thing this week, do the first one.
Open the spend sorter
List last month's marketing spend and choose who measures each line. About ten minutes.
Look at the unmeasured row
Do not act on it yet. Just look at it, and show it to one other person.
Read Part 2 of the guide
It explains why your tools disagree, so the split makes sense rather than just alarming you.
Or try the two-minute version
The calculator does the same sorting in your browser, with nothing to download. Useful for a quick check between full reviews.
There is no email to wait for. Everything is on this page, so bookmark it if you want to come back to the worksheets. If anything here does not work, let us know and we will sort it.