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New · March 10, 2026

Cookieless traffic rollup

See how much activity you are missing when visitors do not accept cookies, before you under-credit channels.

What shipped

A dedicated section for visitors who did not opt in to tracking.

Cookieless rollup surfaces interaction counts, key events, and purchases aggregated without identifiers, so you can size blind spots responsibly.

  • Compare opted-in vs cookieless side by side
  • Feeds into Data Health completeness metrics
Data Health dashboard

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