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Improvement · March 28, 2026

Confidence scoring v2

More signals feed each score, and clearer bands show when you can trust a journey-level conclusion.

What changed

Higher-signal inputs and a redesigned confidence band so teams spot risk at a glance.

We expanded the events and identity signals that contribute to each journey’s confidence score, reducing false certainty when data is thin.

The band UI now separates high, medium, and low confidence with consistent colour and labelling across Journey Explorer and exports.

  • Better handling of cross-device stitching gaps
  • Aligned scoring across Analytics rollups

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