Journey Explorer
See the full picture, not just the last click.
Journey Explorer visualises every path users take from first touch to conversion. Filter by channel, campaign, or behaviour to spot patterns, outliers, and opportunities others miss.
Everything you need to understand journeys
Journey Explorer is built for marketers who need clarity, not complexity. Powerful filtering, intuitive visualisations, and export options make it easy to find insights and share them with your team.
- See every touchpoint across sessions and devices
- Filter journeys by channel, campaign, or outcome
- Identify high-converting paths and drop-off points
- Compare cohorts to uncover what drives action
- Export journey data for deeper analysis
How teams use Journey Explorer
From debugging conversion drops to validating campaign impact, Journey Explorer helps you make decisions backed by evidence.
Spot hidden influencers
Discover channels that consistently appear early in converting journeys, even if they never get last-click credit.
Debug conversion drops
Trace shows where users abandon, helping you fix leaky funnels before they drain your budget.
Validate campaign impact
See exactly how a new campaign fits into existing journeys, and whether it accelerates or duplicates touchpoints.
Stop guessing. Start knowing.
Join the marketers already using Trace to defend marketing budgets with evidence, not instinct. Get started for free today.